Häagen-Dazs Festive Dessert Collection limited-edition ice cream gift box and red velvet cheesecake ice cream tubs against a colorful geometric background.
Häagen-Dazs limited-edition Red Velvet Cheesecake ice cream package against a colorful retro geometric background
Häagen-Dazs limited-edition Red Velvet Cheesecake ice cream container with a red lid and colorful geometric packaging
Hand holding a limited-edition Häagen-Dazs Red Velvet Cheesecake ice cream tub in front of a freezer display.
Häagen-Dazs limited-edition Red Velvet Cheesecake ice cream pint with colorful geometric packaging

HÄAGEN-DAZS PACKAGING: RED VELVET CHEESECAKE

2025

Moving our work from a massive physical wall down to a 14-ounce handheld container meant completely flipping our sense of scale. Instead of calculating how our patterns wrap around physical architecture, we had to figure out how a 3D cylindrical canvas distorts a flat, interlocking design.

We treated the pint container like a miniature curved mural. We began by drafting the composition completely by hand on paper, passing the sketches back and forth to ensure the geometric flow felt balanced from every viewable rotation.

Häagen-Dazs Flavor Series
Häagen-Dazs (International Limited-Edition Release)
Digital Translation of Hand-Drawn Mixed Media on Pint Packaging

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